Social Media Audit for Tarte Cosemetics
Throughout my time as a graduate student in the Public Communication program at
Drexel University, I have taken several courses that explore the strategic use of social media as a tool for communication. In one particular course, I was tasked with auditing a major corporation’s social media accounts to better understand their strategy.
Social Calendar for Too Faced Cosemtics
I created this Social Campaign as my final project for a graduate course, which focused on the strategic use of social media for brand management. The proposal outlines a content strategy to promote a new product launch for Too Faced Cosmetics with specific performance goals and a detailed execution plan. lt also includes a content calendar with a breakdown of two weeks of content on three prominent social media platforms: Facebook, Instagram, and Twitter. This project was not done in collaboration with Too Faced Cosmetics.
I’ve often wondered what motives someone to follow a brand’s social site. I know what motivates me not to follow a brand’s social media page -excessive promotional posts. Overly commercialized posts are definitely not going to motivate me to hit the “follow” button. I want content that entertains me. When I scroll, I want to see beautiful or humorous images, compelling videos, and relatable content. And that’s exactly what I find on Tarte Cosmetics’ social media sites.
Instagram has become a handy tool for beauty brands. According to Statista, the platform that focuses on visual content is one of the most popular platforms for users under the age of 34. The beauty brand’s Tarte and Too Faced share a similar target demographic. what is it that is making them successful? Yes, they post glamorous photos multiple times a day, and Yes, they are great at incorporating user-generated content, but what actually makes these two brands stand out is their ability to capitalize on the app’s features.